For the Love of Fall: A Mood Board

Aside from the white girl cliches and food items that should never include pumpkin, fall makes its mark with the very feeling it carries. We wear sweaters not simply because they are functional, but because something about bundling yourself in a blanket with sleeves while you drink coffee from an unnecessarily large mug is inherently comforting. It signals the changing of leaves and party plans and looking forward to colder days. Fall says, “hey, change is coming and it’s going to be good. But also pumpkin flavored everything.”


In honor of this change, and the ensuing excitement, we made a mood board to get you just as pumped as we are about it all.

Keeping Up With Esther Penn: Meet Alexis

It’s that time again, Keeping Up With Esther Penn!

Today’s feature is our Dallas gal Alexis! She’s been running the Dallas shop since day one and considers every customer her friend at this point. For both fashion and coffee shop recommendations alike, she’s your woman.

Wander Where You Shop: Fort Worth

For our final Wander Where You Shop we’ll cover our origin city, Fort Worth!

We planted our first Esther Penn here in 2014 and only fall more in love with it.

Fort Worth has city vibes and small town feels, equal parts familiar and fascinating. If you don’t run into someone you know you’ll most likely make a friend on the way. So without further ado, here are our fav places to wander in funky town.

It's Still Hot and I Don't Know What To Wear: A Memoir

Ah September. The time of year when you start thinking about fall but realize you live in Texas, and cooler temps are something you only experience in the freezer section of Trader Joe’s. You want to start buying sweaters, drinking hot cocoa, sitting on patios, but you’ll die so you post memes about it instead.

When the weather remains consistent in its relentless temperatures it’s easy to lose inspiration and wear the same thing every day, or persuade yourself to buy a completely new wardrobe, which like, we’re here for, but it isn’t always necessary.

Keeping Up With Esther Penn: Meet Shelby

We are back again with Keeping Up With Esther Penn! Did you miss us?

This week we are featuring Shelby!

Shelby was the first employee at our San Antonio location and has been a vital part of the team since. We don’t know what we’d do without her sweet welcoming smile, expert styling guidance, and quick problem solving skills.

She calls herself a “dedicated shopaholic” and we are happy to feed her addiction. No shame.

Wander Where You Shop: Dallas

We’re back, sharing our favorite spots to enjoy near your local Esther Penn!

Dallas keeps things exciting with its fast paced city-chic vibe and niche neighborhoods to suit every personality.

Here are our top picks for filling your Dallas day with as much magic as possible!

Keeping Up With Esther Penn: Meet Amelia

It’s that time again! Welcome back to Keeping Up With Esther Penn.

For this go-round we’ll introduce you to our San Antonio Store Manager, Amelia!

Amelia is proficient in all things relating to people and parties. She’s practically Esther Penn’s built in PR.

When she’s not styling looks for customers she’s making her own jewelry or embroidered handkerchieves.

If you thought you had cool hobbies, think again.

Wander Where You Shop: San Antonio

An entire day to yourself and shopping on the agenda? Spend the day with us and our neighboring attractions.

We love the cities we planted our shops in and want to share some of our favorite things to do in each, starting with our newest location in San Antonio!

This city is relaxed and breezy, filled with beautiful historic spaces and five-star food experiences.

Here are some destinations that are always on our agenda.

Keep Calm and Carry-On: What Paris Taught Me About Packing

“Why did you bring such a big suitcase?” he asks, baffled. The thing is, my suitcase really isn’t that big, but in France, where minimalism is key and most apartments don’t even have a lift, having “more” is simply more of an inconvenience.

Parisians also have that amazing appreciation for classic pieces, natural hair, and minimal makeup, which always inspires me to decipher between what I actually need and what I assume I do.

Needless to say, I learned a thing or two about fashion, packing, and proper greetings that week, and now I’m here to share the wealth! Well, about the packing part at least.

Keeping Up With Esther Penn: Meet Hope

With less drama than the Kardashians, but equally as much unsolicited information, we are back with a new episode of Keeping Up With Esther Penn!

This time you’ll get a little background on one of our youngest employees, Hope!

She keeps the Fort Worth location organized and cheery with her bubbly personality and straight forward approach to the work day. So without further ado, Hope!

Blair Waldorf Is That You? A Trend for the Gaudy at Heart

Hair accessories are back and better than ever. Well, maybe not better, but certainly back, and certainly adding an exciting touch to any and every summer ensemble.

From silky knotted headbands to nineties sparkle barrettes, the options for hair adornment are only getting more glam, and we are jumping right on that bandwagon.

In the (Summer) Mood: A Color Story

We are taking (life)style cues from the feeling and hues of summer. The way sand under our feet makes us feel grounded and connected, the fruity cocktails that look prettier than they taste…ah yes. The very nature of summer demands both rest and play, and we plan on complying wholeheartedly.

We are trying to make all of summer feel like a vacation, regardless of if we actually get one, so mood boards and new clothes are naturally our first move!

Keeping Up With Esther Penn: Meet Camden

Here at Esther Penn we have a quickly growing team that looks much more like family, making every day feel much less like work. We wanted to give you a closer look at each of their lives, so we are starting a series called Keeping Up With Esther Penn.

To kick it off, we’ll introduce you to one of our Dallas gals. She’s all over our Instagram stories, and the tannest of us all: it’s Camden!

Last Minute Gift Needs? Look No Further

“Gift giving” as a love language is a very real thing that you either have or don’t. We all know that person who takes note of every desire we’ve ever vocalized, and has an ongoing Amazon list that aligns accordingly. We love them, but hate how they make us feel about the Target candle we grabbed in a sprint, hair still wet from getting out of the shower moments before. This gift guide is for you.

Memorial Day Mood: Classy Clothes for Less Classy Activities

Ah, Memorial Day. We plan to spend the day chasing the sun and chasing hot dogs with beer, but that won’t stop us from wearing pastel dresses that perfectly catch the mustard we are bound to spill. Let us live!

Trends for Memorial Day range from dressy to pajamas, depending on how you celebrate, but we’ve compiled a few looks we love from our selection of new arrivals bellow!

This May Catch Your (Evil) Eye

The “evil eye” is actually a curse that supposedly befalls those who receive a malignant look from others, traditionally inspired by jealousy (yikes).

The belief in this curse and production of the evil eye talismans has spread over various religions and periods, though heavily centered in West Asia and Islamic culture. It has only been since the mid 20th century that the evil eye has reached popularity in Western culture.

Kacey Got Married and EP Took a Vacation

Hello! If you didn't already know, one of our fearless leaders (Kacey) got married in October and we are just now getting around to sharing a little bit about it. It’s wedding season and we are a little nostalgic around here, so just bear with me.